Creating Brand Identities

My name is Barbara Lee, and I am the founder of H2-Studio.

I am passionate about working with non profits and economic agencies that are finding their way in the digital landscape.

Whether it’s assessing a measurement model for an inbound digital marketing plan; training staff on SEO for a newly built WordPress site; crafting a content marketing schedule; or getting a handle on how to growth hack, I enjoy working with my clients.

I have a background in media industries: television programming branding and identity, and digital marketing and web development.

I have been fortunate to have worked with some of the most well known names in media and identity branding. These people include talented designers, marketers and PR geniuses who have shaped iconic brands.

Ivan Chermayeff of the legendary  Chermayeff and Geisner studio, shared design oversight on a Prudential logo animation I produced while at Filigree Films.

R. Scott Miller, of Aerodrome Pictures, was a vendor client on numerous projects, including VH1 and the SyFy Channel.

Fred Seibert, who recently took Tumblr public, and was behind many MTV campaigns, is a contact whom I hired for work on Rupert Murdoch's A Current Affair. That zing as the logo animated still rings in my ears!

And Chris Komisarjevsky, former CEO of Burson Marsteller, and legendary PR genius, offered guidance as we led an online crisis communications response plan.

These experiences shape me in my work for the non profit and economic development sectors and trained me to guide successful executions of branding and Inbound and SEM (search engine marketing) to help you meet your business objectives online with outcomes such as:

1.  Converting websites and social presences that take visitors and turn them into loyal users who help you meet your non profit and economic development objectives.
2.  Inbound and SEM strategies that engage visitors who see what they like, think they'd like more of it, and engage with you and in the process become high quality leads, which in turn you can continue to market to, and continue to convert.

I navigate these currents of media and technology, identity and branding, and more recently, search engine marketing so that my clients can stay on point.

My business dream took shape in 2012. I stepped back from a non profit job that I loved to care for my elderly parents. I was afforded the time to master new skills and consider that many in my field were missing opportunity within the new digital realties.

A move in yet another direction with an economic development client offered even more insights.

I founded H2 Studio and built a portfolio of work as well as a roster of talented technologists and designers and we've been helping clients with branding, Google Adwords Grants, Facebook advertising, SEO and SEM, and social ever since so that our amazing clients would enjoy audience growth and conversions, helping them meet strategic objectives .

About H2 Studio

H2 Studio works with you to guide every strategic and creative effort with a focus that supports your marketing. Like water helps blossoms in the garden, we'll work to grow a memorable, branded, and hardworking campaign that bears fruit.  We have one desire:  to grow your audience.

This goal, audience growth, is the mile mark we use to measure if an online marketing campaign truly produced results. Our H2 Studio team's record: 

• helping to generate multiple millions of dollars in real estate sales/rental via a marketing campaign focused on generating interest in an historic stock of commercial real estate in a Hudson River city.  90% of properties sold or leased within a year of listing on the campaign website. Formula for success? Driving tens of thousands of viewers via the Google Adwords Grant highly targeted Adwords. Remarketing campaigns using custom audiences generated by the Adwords Ads and captured by the Facebook tracking pixel, deliver ongoing targeted ads funneling prospects to engagement at various levels.
• within 8 months, increased sign ups for membership inquiries via web traffic for a popular family sports-based, membership club. Increase: 1021%D
• in 3 months, using Facebook advertising, boosted email subscribers by 300% and web traffic by 150% and generated unprecedented turnout for a major event featuring a world famous military figure. SRO event.  
• secured a $10,000 a month Google Adwords Grant for an inner city Community Center. The Center now hosts revenue generating events, rents out facilities to national organizations, and offers path to citizenship classes supported by the Adwords Grant and reaching thousands and thousands within the tri-state, Metro New York region. 
• Created a branded website for a local chapter of an international, philanthropic, community-based, business member club. The brand strategy focused not only on the website, but on a format for promoting LinkedIn profiles of each member for club awareness, and individual career awareness.  

We endorse the idea that brand identity, creativity and converting websites require partnerships and understanding. We also believe they require a special relationship which means a long term dedication of time. We offer unusual teamwork, and limit the number of jobs we take so that our clients get exactly the right amount of attention needed for these important and engaging projects.