You have heard about "inbound marketing," but you are not sure of the difference between inbound and outbound marketing. You go to seminars and take webinars, but you are still confused about where to start.
You need guidance from marketers who have the experience of working with organizations like yours. We do! Let us help.
Together, we'll get this!
We Help You Onboard
We work with people new to the game and we work with seasoned pros. We are here to support you in whatever way needed and will meet you where you are in your online marketing journey.
Understanding Inbound Marketing
You think you have a grasp of Inbound Marketing, but it's moving parts and strategies are complex! Building up organic page rank and social growth, and conceptualizing tactics like the right on page and landing page calls to action for user engagement can overwhelm a marketer! You need guidance tunneling down from the overall big picture to specific strategies. Let's spend half a day together discussing your goals, so we can move you to an inbound plan that starts delivering. You'll know what to do next, why, and how to do it!
You need guidance and education
Whether you need guidance understanding the big, macro picture, or you have some specific, targeted needs you need to understand, and you need training in, we can help!
You want regular website marketing guidance.
You’ve achieved some goals, and now you want to keep it going. You are seeking guidance so you can get more out of your online marketing. We can partner with you to focus on analyzing what IS working, and what you should do next, and also, what's not working. This way you are poised to work more efficiently to realize of the minute needs as well as long term goals.
Your marketing strategies are stalling.
You like your website, and it does some things very well! Your about us page is perfect, and your blog posts are getting great engagement. However, visitors aren't converting. We can work with you to make the hooks and calls to action that will give you that jump start to growth and conversion. Let us spend a block of time, a week, or a month, to focus you and your team on aligning with your strategic plan and actionable web strategies that deliver growth and results.
You need higher quality leads.
A strategy has been enacted, and, hooray! you are actually getting leads. Now, how do you nurture those more generic leads and segment your groups into mini campaigns that pay off with leads that convert against specific mission goals? Let's clean up your conversions, and then devise some funnels that move your prospects into segments that represent real value.
You leads have converted, now what about retention?
There's a rule of thumb that says it takes seven touches to convert a prospect into a donor or a customer. Now, you've actually gotten quality conversions. However, you want to move those happy donors and customers into a lifetime value category. Let's discuss what ongoing
- email marketing messaging strategies
- social media ads
we can use to keep the conversation going, so your lifetime value donors and customers not only stay that way, but begin to evangelize on your behalf!
A Complimentary Strategy Session
Learn more about how we can help you by requesting a free Strategy Session.
As a small non profit, we didn't have time to manage an online marketing program & learn its lingo. H2 Studio Media served as a strategic partner delivering the guidance and insights we needed!
Susan D., Northeastern Regional Ski and Snowboard Council
How does this process work?
Growth hacking and inbound marketing is hard. It requires team work.
WE are seasoned website strategists and online marketers. YOU know the business of your non profit or economic development agency. We will collaborate for a successful outcome.
We'd love it if you decide to work with us, but get ready to sharpen your pencils, this is an all hands on deck relationship. We can promise results and some very good memories as we work together.