A brand new look and feel to drive awareness and acquisition
We did an identity and image rebrand for all of A River of Opportunities’ assets using a mobile first approach
We asked our client to identify crisp website goals. We wanted to know: " What do you want the website to accomplish in support of your campaign objective?"
They replied: "We have one objective, an attraction campaign for the city of Newburgh, and three goals."
- Raise awareness about historic commercial real estate in Newburgh, N.Y.
- Raise awareness about the creative class of artists, crafters, and cottage industry makers moving here.
- Raise awareness about events and activities in support of Newburgh.
We know that identity and brand continuity is key across channels and media. We focused on creating and maintaining continuity of look and feel across all digital assets as well as all print assets.
We received a Google Adwords Grant. The $10,000 monthly campaign ad spend drove conversions.
We drove thousands of visitors to our Landing Page where hundreds upon hundreds of micro conversions occurred as people searched our property listings.
Call to Action
Calls to Actions, such as "sign up for our newsletter" were placed in multiple places throughout the site. Our CTA's combined with our carefully search engine optimized content worked with with our PPC campaigns. Google and Facebook ads drove traffic to landing pages where conversions occurred resulting in an email list that went from zero to 2300 in less then a year. Web traffic quintupled.
List your property with us!
Not only did our Landing Pages invite people to search our properties, our pages also invited landlords and realtors who visited to list their commercial properties with us, or book an appointment to see a property. Of course, they were also invited to sign up for our newsletter!
MailChimp Newsletter Marketing List growth
We started with no subscribers to our MailChimp newsletter, but within one year we were sending newsletters to over 2300 subscribers. And our attrition rates have remained low. As you can see, brand continuity is consistently maintained.
Why do our subscribers stay with us?
Because we employ permission based content marketing. We create content of interest which we optimize for search, we target ads to people who have an affinity for what we offer, and we create engagement at which time we ask for their permission to begin a relationship. These people said "yes," when gently asked, not "go away."